Facebook Deep Dive Wrap Up
January’s meeting was centered on Facebook and based upon the turn out I’d say it was an excellent topic choice.
The evening started off with Evo Terra leading SM101. He spoke at length about the recent Facebook privacy setting revisions, providing an excellent overview of how your data is made available to others and what you can do to ensure that you are only sharing what you want to share.
The Facebook deep dive panel, moderated by Jay Baer, dove right into the finer points of marketing using Facebook. We covered the details around the benefits and limitations of fan pages, the application developer ecosystem, search and the live feed and even spoke to the finer points of tagging. Of course, they also spent some time discussing how Facebook fits into your marketing strategy when it comes to brand loyalty and relationship management, providing some tips and tricks on content and connecting with your customers.
The detailed notes and contact information for the panelists and moderator have been posted in the SMCPhoenix Google Group – thanks Andrew!
Please take a moment to place you votes for future topics in the SMCPhoenixUservoice forum. We try to make each meeting topic one that the community is most interested in and your votes are instrumental to our planning process.
