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The March 11th topic for Social Media Club Phoenix will be focused on measuring the effectiveness of Social Media strategies, suggested in our Uservoice forum.

Assessing Your SM Effectiveness

One of the most commonly asked questions about SM Campaigns is how to measure their success. There are plenty of sites out there that promise the silver bullet answer to quantifying the effectiveness of your SM Strategies but how do real companies measure the effectiveness of their activities. We’ll talk about the different measurements available that you should consider and in what scenarios they can be applied, the tools to use when first starting out and the metrics that are crucial when measuring success of any Social Media Campaign.

Moderator:

• Fred Von Graf – Managing Partner, Web3Mavens, @fvongraf

Panelists:

• Jim Carr – Director of Digital Media, KTVK-3TV & azfamily.com, @azfamily & @JimmCarr
• Dave Cooke – Founder, Strategic Resource Group, @SalesCooke
• Zach Hubbell – Technology Services Consultant, Jobing.com @zachhubbell
• Sheila Kloefkorn – President, KEO Marketing, @keomarketing
• Brian Roy – President, justSignal, @briantroy

Social Media 101

For those of you who are new to defining SM Strategies, Social Media 101 has just the thing for you at 5:30 — sharp! This month we are leading into our Social Media Effectiveness discussion with 10 Things You Need to Consider Before Starting a SM Campaign.

Because we only have about 45 minutes for the class plus a Q & A session, please be on time. The class will end at 6:15, giving everyone plenty of time to make it to the main SMCPHX meeting that starts promptly at 6:30.

Both discussion are open to anyone interested, join in at the Jobing.com offices!

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Last year Brian Shaler made a great tool that listed everyone who was attending South By Southwest Interactive (SXSWi) from the Phoenix area.  Arizona was well represented at SXSW, and the site helped everyone see where their friends were, what was going on, and keep on top of the great things local people were up to in Austin.

With the creation of Twitter Lists, this is a lot easier. We’ve made a list of Arizona people attending SXSW in 2010.  If you’re going but aren’t on the list yet, leave a comment here or send a reply to @SMCPhoenix and we’ll add you.  Then when you’re in Austin you can just go to this page to see what all your local people are saying and doing around town.

We’re looking forward to seeing what great stuff comes out of SXSW this year, so will do some sharing and exchanging at the April Social Media Club Phoenix!

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The February 11th topic for Social Media Club Phoenix is a look at Government Uses of Social Media, which was taken from our Uservoice forum.  .

BY THE PEOPLE, FOR THE PEOPLE: How Social Should Governments Be Online

On one hand, Governments exist to serve the people, so you might expect Social Media to be an easy engagement for them to make.  Unfortunately, things like open meeting laws, limited budgets, and stressed resources can make it a challenge.  We’re seeing unprecedented use of Social Media at the National level, both in the Presidential Campaigns and with a growing number of officials, but is it starting to trickle down to the local level?  YouTube has pulled together videos for the President to answer – could virtual town halls become the norm?  What about using Social Media for greater access to Government information and resources?

This is a huge topic, and I encourage everyone to come down and participate in this discussion. You do not need to be personally working with Government entities to have good ideas and input for the panel. This is an area of Social Media that does not get as much discussion as business applications, but is in some ways even more important to all of us.

If you have specific topics you would like to cover, leave a comment here.

Moderator:

Panelists:

• Charlie Meyer, City Manager – City of Tempe,  charlie_meyer@tempe.gov, Charlie Meyer City of Tempe
• Samuel Richard, Founder & Columnist – Downtown Phoenix Journal, Spirit of Service Coordinator – ASU, Board Member – YNPN,  sam@samuelrichard.org, @samuelisaac
• Onnie Shekurjian, City Councilwoman – City of Tempe,  onnie_shekerjian@tempe.gov Onnie Shekurjian City of Tempe
• Matt Wynn, Senior Data Reporter -The Arizona Republic, Matt.Wynn@arizonarepublic.com, @mattwynn

Social Media 101

Evo Terra will be hosting Social Media 101 at 5:30 — sharp! This month Evo will tie into the Government theme with Internet Privacy and Security. We all have an incredible amount of information available online, and protecting it is critically important.

Because he only has about 45 minutes for the class plus a Q & A session, please be on time. The class will end at 6:15, giving everyone plenty of time to make it to the main SMCPHX meeting that starts promptly at 6:30.

Feel free to come to either or both talks, at the Jobing.com offices!

 January’s meeting was centered on Facebook and based upon the turn out I’d say it was an excellent topic choice.

The evening started off with Evo Terra leading SM101. He spoke at length about the recent Facebook privacy setting revisions, providing an excellent overview of how your data is made available to others and what you can do to ensure that you are only sharing what you want to share.

The Facebook deep dive panel, moderated by Jay Baer, dove right into the finer points of marketing using Facebook. We covered the details around the benefits and limitations of fan pages, the application developer ecosystem, search and the live feed and even spoke to the finer points of tagging. Of course, they also spent some time discussing how Facebook fits into your marketing strategy when it comes to brand loyalty and relationship management, providing some tips and tricks on content and connecting with your customers.

The detailed notes and contact information for the panelists and moderator have been posted in the SMCPhoenix Google Group – thanks Andrew!

Please take a moment to place you votes for future topics in the SMCPhoenixUservoice forum. We try to make each meeting topic one that the community is most interested in and your votes are instrumental to our planning process.

The January 14th topic for Social Media Club Phoenix is a Facebook Deep Dive, which has been our most requested topic in our Uservoice forum.  We have a fantastic moderator and panel to top it off, so highly recommend you make it down if you are serious about using Facebook.

WAY BEYOND THE WALL: Tips, Trends, & Tactics for Winning Facebook Marketing

Facebook isn’t a site, it’s a platform for publishing, customer service, and e-business. And, it’s constantly shifting and morphing. This expert panel will discuss all the new Facebook developments, and how to leverage them successfully in 2010. From Facebook Connect to applications, from social gaming to new contest rules, this fast-paced roundtable will dive into the deep end of the Facebook universe.

If you have specific topics you would like to cover, leave a comment here or on the Uservoice entry.

Moderator:

Panelists:

• Scott McAndrew, Director of Strategy, Terralever (www.terralever.com) @scottmcandrew, scottm@terralever.com
• Chris Sietsema, Director of Interactive Marketing, Off Madison Ave (www.offmadisonave.com) @sietsema, chriss@offmadisonave.com
• Katie Van Domelen, Social Content Manager, Sitewire (www.sitewire.net)  @ktvan, kvandomelen@sitewire.net
• Jeff Widman, Founder, BrandGlue (brandglue.com) @glue, jeff@brandglue.com

Social Media 101

Evo Terra will be hosting Social Media 101 at 5:30 — sharp! This month Evo will tie into the Facebook theme with Facebook Privacy. This is an incredibly important topic for brands and individuals alike, so highly recommended!

Because he only has about 45 minutes for the class plus a Q & A session, please be on time. The class will end at 6:15, giving everyone plenty of time to make it to the main SMCPHX meeting that starts promptly at 6:30.

Feel free to come to either or both talks, at the Jobing.com offices!

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We have a bevy of organizations in Phoenix that are hosting fun and interesting events in the next few months – Check them out!

December

• 12/12 ImprovAZ will be doing their first mp3 Experiment at 2pm on Mill Ave in Tempe:  ImprovAZ
• 12/12 Sunlight Hackathon at Gangplank: Hackathon09

January

• 1/10 No Pants AZ Ride.  More details to follow soon: No Pants AZ 2010 – Facebook
• 1/14 SMC – Facebook Deep Dive with Jason Baer: SMC Phoenix
• 1/25 Social Media AZ Conference at Madcap Theaters in Tempe: Social Media AZ
  • Sign up before the 12/25 on Eventbrite and use the SMC discount code to receive 45% off.  

The December 10th topic for Social Media Club Phoenix is “Blogging Deep Dive”, taken from one of the user suggestions in our Uservoice forum. This talk assumes you already have a blog, and want to develop your skills and reach.  It will talk about the reasons and motivations for blogging. How to build a consistent voice on your blog?  Should you cover one topic or many? How do attract and retain new readers?  Do you cross-promote or advertise on your blog?

If you have specific topics you would like to cover, leave a comment here or on the Uservoice entry.  The panelists are listed below along with their blogs, so please check them out in advance so you can ask them about the choices they’ve made in creating them.

Blogging Deep Dive Panel

Moderator:

• Chris Conrey, Human To Geek Relations, Integrum – @conrey, Blog: http://www.chrisconrey.com

• Francine Hardaway, co-founder, Stealthmode Partners – @hardaway @azentrepreneurs, Blog: http://blog.stealthmode.com
• Tim Heuer, Program Manager, Silverlight, Microsoft – @timheuer, Blog: http://timheuer.com/blog
• Matthew Petro, Lead Analyst, US Airways – @matthewpetro, Blog: http://matthewpetro.name
• Stephanie Quilao, Blogger/Chief Storyteller/Founder, Thriving Media – @skinnyjean, Blog: http://www.backinskinnyjeans.com and http://www.noshtopia.com

Social Media 101

And for you noobs, Evo Terra will be hosting Social Media 101 at 5:30 — sharp! This month Evo will share with you the 5 Best Social Media
Tools You’re Probably Not Using For Your Business. You’re already familiar with Twitter, Facebook and LinkedIn, but there are plenty
more!

Because he only has about 45 minutes for the class plus a Q & A session, please be on time. The class will end at 6:15, giving everyone plenty of time to make it to the main SMCPHX meeting that starts promptly at 6:30.

Feel free to come to either or both talks, at the Jobing.com offices!

Instead of a normal panel meeting on November 12th, the Social Media Club Phoenix will be joining a mixer at the AZ Entrepreneurship Conference. Many people in SMC are attending the conference itself, but everyone else welcome to the mixer free of charge at 5:30pm.  It is a great chance to network and chat with other local professionals.  Our panel format will resume at Jobing.com offices in December.

The conference (#AZEC09) will be at the Desert Willow Conference Center, 4340 El Cotton Center Blvd in Phoenix.  Hope to see you all there!

As we mentioned at the last Social Media Club meeting, there is an incredible number of great events coming up in the Phoenix metro area in the next month, covering ideas, new media, entrepreneurship, and much more.

Chuck Reynolds has put together a list of links, summary, and tags to help everyone keep track of all the things going on.  If you’re in the Phoenix area and want to connect with people doing exciting things and using Social Media in interesting ways, you should definitely check these out.

Check out November In Phoenix For Geeks

The notes from last night’s great “Your Novice Is Showing” discussion are posted in our Google Group.  A big thank you to everyone who showed up and participated in a very lively discussion.

Many people had ideas on different tools they use – please add them to the message thread in the Google Group to share with everyone. Also, Chuck Reynolds is going to make a post of all the events we discussed last night – which will also be in the group.  So if you haven’t joined the group yet, now is the perfect time!