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Meet: Second Thursday of each month
When: 6:30pm - 8pm
Where: Jobing.com, 4747 N. 22nd Street (between Indian School and Camelback) in Phoenix
Cost: FREE to attend.
Please RSVP @ smc.eventbrite.com
Social Media Club is a fledgling association of humans being organized for those interested in producing, consuming and engaging with one another through Social Media. Its membership consists of those who believe in the power of conversation - as a path to common understanding, as a gateway to knowledge, or as our Cluetrain friends have correctly posited, as the basis of markets. Social Media is conversational media in all its interactive forms including text, video and spoken words - whether face to face, over the Internet, over the airwaves or via mobile technologies such as iPods and cell phones. Social Media Club is intended to be a place where amateurs and professionals can come together to learn from one another, to understand each other and to work together on the things that make meaning in their lives - their personal passions, their professional endeavours and their noble pursuits. The Club hosts conversations and participatory conferences around the world that utilize best practices in social learning techniques that provide everyday people and practicing professionals with the knowledge they need to make the most of the tools that power the "Web 2.0" and "Social Media" Revolution. In short, it empowers people to engage with one another regardless of geographic location or ideological leanings.
[Thanks to our sponsor, Jobing.com, which has donated a facility to us for over a year now -- and it's a beautiful facility.]
UPDATE:: I took and posted these notes last night, and didn't add the right frame around them, so I'm adding it now. Social Media Club has decided that this year it will concentrate on four projects: media literacy, sharing lessons learned, establishing industry standards, and promoting ethical behavior. Last night at SMCPhoenix, we tried to contribute to these projects by sharing our own best practices. This led to a very lively discussion about authenticity and transparency, intertwined with a discussion about the use of Twitter for business and another about controlling your social network profile for jobs. Each of them could be a program in and of itself, but here are the best practices of some of the people who spoke at the meeting, which was led by Brian Shaler.
Sally Strebel: Give as much as you receive
Me: Maintain politeness
Brian Shaler: Use social media to meet new people
April Holle: Be as transparent as you personall feel comfortable
Chad Swain:Be real. Especially as we see people using social media as a business strategy, don't pretend to be a consumer when you are a company employee. Zappo's CEO uses it for a business tool, but doesn't always talk about shoes.
Dave Murrow:Transparency being lost sometimes in the business case for Twitter. Was followed by a ticket seller who posted links to ticket sites.
TysonCrosbie: This is related to authenticity.
Alan Sabo: Don't say or do anything that you don't want a record of. The Internet is your permanent record
Dave Barnhart: Don's say anything about anybody that you wouldn't say to their face in their living room
Ms. Herr: Remember that people who are online and are human and make mistakes. If you mess up, 'fess up.
Robert Scoble is the best at this.
Can a brand use foul language? yes, if it is consistent with the brand.
Authenticity might conflict with transparency. You must not degenerate into being an impersonal corporate entity. The brand should be an extension of who they are.
If the brand has a persona that you can build on, you can make a Twitter character out of it. Like
View this photo
SkyMall best practice: Support without influencing.
Patrick's Zappo's story. Tony sends out a Twitter on a Friday night "What's your favorite Van Halen song" He got sixteen responses, he said he was going to the roulette table. Patrick won a Van Halen towel and also got a $100 gift certificate for Zappo's shoes.
Ms Herr: Key to a good blogger: they take you somewhere else, and don't try to keep you on their site. Don't make it all about you.
Transparency and authenticity: as human beings, we have to manage the perception of ourselves. We always do unconscious branding.
Jason Calcanis: Tweeting controversial stuff that should be only on a personal site.
Roger Williams: Talk about something you can help people with. Be interesting.
Erin Atherton: Twitters as her business name, Durtbagz. But has a personal Facebook page.
Several people at MSFT are on Twitter, tweeting about their party tonight and how they might drunk tweet some new features.
Alan Sabo: Set up different accounts for centralized topics. Set up a separate account for off-topic rants like political rants. That way the people who follow you for a certain reason won't be discouraged.
The CEO of a big company has a certain celebrity and cannot easily be separated from his company. Some CEOs like Calcanis, Mark Cuban, Bob Parsons are very outspoken.
Evo: For people who want to get jobs, etc. Make yourself reachable. There should always be a trail back to something that says who and where you are.
Value is number one, be nice, and be an extension of customer service. Something else that's important is social capital. Give feedback and help.
Social media involves karma. We're all wired to help people in return who help us, and that builds social capital.
Is there any such thing as truly benevolent giving? Reciprocity should always be kept in mind.
Social media is very indirect. It's not direct conversions. It builds communities. Community relations managers are here to give. Community managers are not measured by direct revenue. They are like moving billboards.
Heather Herr's question: Should you clean up your profile or your Google search if you are looking for a job?
This provokes a spirited discusion.
Yes: employers look at who you are on social media
No: "If the employer won't hire me because of the number of Ron Paul videos I posted or how drunk I got at a party, I probably wouldn't be a good fit in that organization. I use it as a reverse filtering system."
Thor from Get Satisfaction: 8 or 10 Judo Moves for Defending Your Reputation Online
OH: "We all Google our friends" Google your boss. Find out who is trying to hire you.
Certain aspects of mass - you can adjust the content. Keep the things that come up fastest in search CLEAN:
LinkedIn, Facebook, MySpace, Twitter, and your blog.
Best practice: Leverage your content across multiple formats.
As both a hiring manager or a potential employee, do your homework and find out in advance if you are a good fit.
Adjournment to Padre's Modern Mexican Restaurant!
View this photo
View this photo
Photo Credits: @jamesarcher of Forty Media
Amanda Vega’s career began before most of her friends had even thought about which college to attend and she’s been ahead of the curve ever since.
Beginning as a chat moderator for AOL at the age of 15, Amanda has truly helped shape the interactive space and takes pride in how far the industry, and her own work, has come. Not only a zealot of interactive advertising, marketing, and public relations, Amanda made sure she was well versed in the intricacies of other mediums that would help her clients reach their customers and make money.
Her work has taken her into four time zones in the last three years, and offered her a world of experience that is second to none.
Come join us on Thursday, August 14th to hear Amanda.
And for the afterparty. We have a special deal at Padre's, courtesy of Amanda Blum:
Padre's Modern Mexican
http://padresmexican.com
1044 E Camelback Rd Phoenix, AZ 85014
(near Camelback Rd & 11th St)
Amanda Vega’s career began before most of her friends had even thought about which college to attend and she’s been ahead of the curve ever since.
Beginning as a chat moderator for AOL at the age of 15, Amanda has truly helped shape the interactive space and takes pride in how far the industry, and her own work, has come. Not only a zealot of interactive advertising, marketing, and public relations, Amanda made sure she was well versed in the intricacies of other mediums that would help her clients reach their customers and make money.
Her work has taken her into four time zones in the last three years, and offered her a world of experience that is second to none.
Come join us on Thursday, August 14th to hear Amanda.
And for the afterparty. We have a special deal at Padre's, courtesy of Amanda Blum:
Padre's Modern Mexican
http://padresmexican.com
1044 E Camelback Rd Phoenix, AZ 85014
(near Camelback Rd & 11th St)
Vote for me. Nope. I'm not Paris Hilton. I mean it. It's not about politics, it's about the panel Social Media Club and I have proposed for SXSW Interactive next March.
SXSW picks its agenda via an interactive panel picker and my suggestion, "Fire Your PR Firm and Brand it Yourself" made the cut to the panel picker. But there are 1200 suggestions, and in order to get picked you have to be voted up.
If you have never been to SXSW, it's a big music, film and interactive conference in Austin. One reason I want to go is I'm on the advisory board for Social Media Club, which has just adopted a new program with four really exciting new projects around critical areas for the ongoing adoption of social media:
1)Media Literacy
2)Social Media Champions
3)Best Practices
4)Ethics
The panel I've proposed, despite its sexy name, which is a marketing tool, will be about sharing best practices, and will have a PR person and a corporate social media person, in addition to a branding expert. The goal is to help jump start the sharing of best practices around social media. Our panel is for geeks who have built something wonderful and don't know quite how to get it into the market. The traditional way to do this is through PR, hence my sexy title.
PR itself has changed through social media, and that's the crux of the best practices.
Anyway, it will only take a minute to vote here and leave a comment.
Do it for Social Media Club if not for me :-)
[crossposted from Stealthmode Blog]
William Smith is one of our own :-)
Description: Everyone is using social media to get their message out in front of people. But social media isn't television - it doesn't do you any good to just be "seen". You want to engage users in a conversation - a two way street. So how can you use social media to create this dialog? Join Eric Reid and William Smith as they discuss effective techniques for engaging this new online audience. Beyond simple explanations of sites and tactics, we will examine how Dell, Southwest Airlines, NASA and others have used the medium to strengthen their brands online.
Link to register: http://webinars.offmadisonave.com
Date: Wednesday, July 16, 2008 • 10:00 am - 11:00 am PST
The webinar requires the following software (free)
http://www.yugma.com/
For those who cannot attend, we will have a recorded version up online a few days after the presentation.
At the July SMC meeting Roger Williams and Jeff Moriarty gave an overview on the upcoming Ignite Phoenix event, scheduled for August 12, 2008. They are currently taking submissions for presentation topics, and the event will be open and free to the public. Ignite Phoenix's aim is to give the technology, creative, and business communities in Phoenix a new way to discuss and collaborate on their projects.
Ignite Phoenix will be different from other presentation events because rather than one or two speakers in an night there will be 16. Speakers will get only 5 minutes and 20 slides to cover their idea or project and then it's on to the next one. If listeners are interested in learning more they can approach the speaker later during time set aside for networking and discussions. The goal is to get more people talking with each other. This is what happens at O'Reilly events in Silicon Valley, Boston, and Seattle. Ignite Phoenix is set to make it happen here in Phoenix.
For more information, to RSVP for the event, or to submit your own idea for a talk please visit www.ignitephoenix.com
In honor of this week's iPhone announcement, tomorrow night's Social Media Club Phoenix meeting will feature:
Sean Bartlett
VP, Marketing & Business Development
Blumo "The Mobile Experience Agency" www.blumo.com
Talking about mobile social media.
It will also feature YOU.
Got the confirmation last week that Matt Mullenweg, founder of Auttomatic, the company that developed WordPress, will be one of the keynotes at the Third Annual Arizona Entrepreneurship Conference. Other keynoters and special guests will include Howard Lindzon of Wallstrip and Knightsbridge Capital, iJustine, Bill Rinehart of Unicorn Media. Invited guests also include Chris Brogan and YOU, the social media and startup entrepreneurship community of Phoenix. Mark your calendar for November 19th at the Ritz.
Sign up here for the early bird discount.
NOTE DIFFERENT DATE FOR THIS EVENT ONLY!
BECAUSE THE SECOND THURSDAY OF FEBRUARY IS VALENTINE'S DAY, Social Media Club Phoenix will meet on Wednesday, Feb. 13th at 6:30 PM this month at Jobing.com (the usual place). We will talk about monetizing social media, and we will have a live streamed conversation with Chris Pirillo of Pirillo Live, who will be talking to us from Seattle.
Pleae sign up and ignore the fact that it says Feb. 14th...
Online Event Registration -
